Gamification & Loyalty Campaigns
Drive loyalty through gamified experiences for Gaming, TV, Entertainment and Sports that keep fans coming back for more.
Features & Benefits
Transform your digital campaigns into loyalty-driving user journeys. Our gamification & loyalty solution harnesses the power of game mechanics to boost user engagement and retention.
We develop custom experiences that resonate with your audience and brand identity. By leveraging our proven PlayTwo platform, we create bespoke gamification strategies that outperform standardized offerings.
Real-time gamification
Update results from interactions instantly, awarding points, badges, and updating leaderboards in real-time.
Custom campaigns
We develop custom gamification campaigns using our PlayTwo platform to drive superior engagement and loyalty results.
Actionable insights
Gain insights by tracking user behavior within the gamification campaign and leverage this data to optimize your loyalty strategy.
Technology
Proven technology for gamification & loyalty campaigns.
Real-time gamification engine
Results from trivia questions, polls, votes, and other interactions are calculated in real-time to award points, badges, and rank players on leaderboards.
Data synchronization
Synchronization of user data from various sources, including APIs, databases, and user inputs, ensuring data consistency and accuracy for each user.
Tasks & Rewards
Track individual tasks for millions of users, leveraging user engagement data, third-party APIs, and user actions, and manage rewards based on specific task completion.
Opportunities
- Drive gamification across multiple touchpoints (e.g., mobile app, website, social media) where actions on each platform contribute to the campaign tasks.
- Create urgency and excitement with short-term events where users compete to complete specific tasks or achieve goals within a set timeframe.
- Empower users to join forces in support of their favorite team, player, product, or brand, working together to complete gamified tasks and challenges.
Case Study
Fortnite Refer a Friend
Explore the Fortnite Refer a Friend campaign's success in attracting new players and re-engaging existing ones, with millions participating globally in this unique referral initiative. The platform, developed by Ex Machina, boosted community engagement and expanded the player base.
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