Player & Fan Engagement Campaigns
Re-engage users with powerful fan activation campaigns.
Features & Benefits
With the gaming market more competitive than ever, publishers face challenges in attracting and retaining players. We help game developers and publishers design unique experiences that drive engagement through personalized tasks and challenges that reward players and fans.
We specialize in seamlessly integrating game systems, campaign logic, and media platforms to create campaigns that resonate with players across platforms like Discord, Twitch, and campaign websites.
Our solutions engage influencers and reward player participation by leveraging real-time game and player data to boost daily active users, session length, and reduce acquisition costs.
With our proven technology your publishing and marketing teams gain the flexibility to design impactful engagement campaigns that drive participation, and create memorable experiences for every player and fan.
Custom user experience
The campaign is designed based on your branding and IP and developed for web and mobile where users can see their progress in real-time.
Track results
The player & fan engagement campaign platform automatically tracks task progress and rewards for each user.
Integrates with your systems
We integrate seamlessly with your existing systems including single sign-on (SSO) and data APIs to track player engagement.
Technology
Proven technology for player & fan engagement campaigns:
High Scalability
PlayTwo high scalability components to track hundreds of thousands of events
API Integration
Integrate 3rd party systems through a high availability server infrastructure
Engagement tracking
Record and track progress for millions of users
Opportunities
- Drive existing and new players to your video game or platform and reward them for participating in your campaign.
- Promote new game modes, seasons, or items to engage both active players and the wider community across the internet.
- Use campaign data to tailor your incentives, rewards and future strategies to drive users to return to your game and platform daily
Case Study
Fortnite School of Llama
Dive into the "Fortnite School of Llama" campaign, where players uncover a cloud-covered island by completing in-game tasks. Ex Machina developed an innovative campaign platform that combines exploration, tasks and rewards.
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