Fan Activation Campaing - Fortnite School of Llama Case Study

INTRODUCTION

Fortnite's Player Activation Campaign

When Epic introduced new The Witcher items in Fortnite they asked Ex Machina to help with a fan activation campaign to activate players to jump into the game and explore new creator-made creative maps.

The Fortnite School of Llama campaign website showed an island which was covered by clouds. By completing in-game tasks the player could explore the island to discover new tasks and rewards. Everytime a new section of the island was discovered the clouds opened up.

Exploring a Cloud-Covered Island: The Fortnite School of Llama Campaign

As the campaign progressed over several weeks, new sections of the island became available, offering players an ever-expanding world to explore and earn rewards.

Read more on how Ex Machina developed an interactive web client and managed millions of real-time datapoints to track and update the campaign in real-time.

OBJECTIVE

Drive Real-Time Engagement and Rewards

The primary goal of this Fortnite Campaign was to create an immersive and interactive experience for players to promote The Witcher arriving in Fortnite and motivate players to try creative maps.

The campaign was divided over multiple weeks releasing a new experience each week for fans to explore.

The campaign objectives included:

Engage Fortnite players in a month-long gaming experience
Motivate players to complete in-game tasks to earn rewards
Create an immersive island adventure inspired by The Witcher
Encourage players to explore the island via a dedicated website
Seamless integration of in-game tasks and website interaction
Create a reliable web client for web and mobile
Integrate with relevant game and player API’s to manage campaign progress in real-time

SOLUTION

PlayTwo Powers Engagement at Scale

The campaign consisted of a dedicated website, featuring an island divided into different sections. Each section revealed itself weekly, offering a new area to explore. Players start at the central point of the island and navigate the paths by completing in-game tasks. Some paths lead to rewards, while others may result in dead ends, adding an element of surprise. Blocked nodes require players to earn specific inventory items in Fortnite creative maps to unlock them.

The campaign platform benefitted from Ex Machina’s PlayTwo platform that managed the hundreds of thousands of players engaging with the campaign. By directly integrating with game and player API’s the website showed real-time updates for players and provided in-game rewards. The production team had access to a web based interface to manage the campaign and track the results in real-time.

Web campaign The campaign operates through a dedicated website accessible on desktop and mobile devices.
Progressive Map Release The island map is progressively revealed over five weeks, maintaining player interest and anticipation.
In-Game Tasks In-game tasks are seamlessly integrated with the island, promoting player engagement.
Real-time rewards Players unlock rewards and discover secrets as they progress over the island, ensuring player commitment.‍
Themed campaign The island design is inspired by "The Witcher," creating an immersive and thematic experience.

RESULTS

The Fortnite School of Llama Campaign

The Fortnite School of Llama Campaign provided a dynamic and engaging experience for players. Over several weeks, participants were immersed in exploring the island, accomplishing in-game tasks, and unlocking rewards.

Ex Machina's PlayTwo platform efficiently manages the vast number of participating players, processing game data in real-time. The Epic team had direct access to a web-based producer console for seamless campaign management and result tracking.

The campaign successfully captured the essence of both The Witcher and Fortnite, employing cloud cover to motivate players to complete tasks and thoroughly explore the island. The outcome was an exhilarating multi-week activation, made possible by the responsive and user-friendly PlayTwo platform from Ex Machina.