No Install Required: Using NVIDIA Cloud Gaming to Reach New Fortnite Players on Mobile
The Fortnite & NVIDIA Geforce Now '1-Click' Campaign
Ex Machina teamed up with NVIDIA and Epic Games to make it easier for new and existing Fortnite players to jump into the game without needing to download it or purchase expensive hardware.
The ‘One Click’ campaign platform allows players to launch Fortnite directly from their desktop or mobile browsers. Users simply login and start playing in 1-click, thanks to NVIDIA's GeForce Now cloud gaming technology.
The platform's instant access proved to be a great solution for promoting in-game Fortnite concerts by Metallica and Karol G to mobile users across the Americas. It enabled fans to move from seeing an ad or promotion to attending the virtual concert in Fortnite in one simple click.
The project successfully lowered the barriers to entry, providing a seamless way for players to experience Fortnite without the need to download and install the game on mobile, a gaming PC, PlayStation, Xbox, or Switch.
Experience Fortnite on Mobile without installation
The objective of the campaign was to reach new players on mobile and allow them to experience Fortnite with minimal barriers by using NVIDIA cloud gaming. The experience should allow these players to jump directly into the game with just ‘one click’.
- Allow users to easily register on the campaign website for a Fortnite account
- Load users directly into Fortnite without the need to click through menus or selecting game modes
- Load a preselected game mode that is part of the campaign (for example Battle Royale or Fortnite Festival)
- Create queuing logic to manage user access based on the total number of available NVIDIA Cloud Gaming seats
- Manage authentication tokens to automatically login the user when Fortnite is loaded in NVIDIA Geforce Now
- Manage and handle errors to provide the best user experience possible
- Track if users participated in the campaign and limit participation per user
- See campaign results in real-time from the campaign dashboard
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Using NVIDIA Geforce Now to Play Fortnite in One Click
Ex Machina developed a web-based platform that seamlessly integrates NVIDIA's GeForce Now technology, allowing users to launch the game directly from their browsers with just one click. On the website, users can easily create an account and log in. The platform authenticates the user in Fortnite, bypassing traditional menus to load users directly into a predefined game mode.
The solution was engineered for scalability, capable of handling high traffic volumes during peak events like the Metallica and Karol G concerts. To manage high demand, a queuing system was implemented that optimizes access based on available cloud gaming seats. The real-time campaign dashboard allowed the production team to configure the campaign and monitor performance metrics.
- One-Click Game Launch Users can launch Fortnite directly from their browsers with a single click, thanks to seamless integration with NVIDIA's GeForce Now.
- Easy Account Creation The platform simplifies user onboarding with quick account creation and login options.
- Instant Game Mode Access Users are authenticated in Fortnite and directed immediately to a predefined game mode, skipping traditional menus.
- Scalable Performance The platform is engineered to handle high traffic volumes, ensuring reliability during peak events.
- Dynamic Queuing System A queuing system optimizes user access based on available cloud gaming seats for efficient gameplay.
- Real-Time Results Dashboard The campaign dashboard offers real-time performance monitoring, enabling quick adjustments and insights.
Driving New Players to Experience Fortnite Festival Concerts on Mobile
The 'One Click' Fortnite campaign introduced an innovative way to reach mobile users in North and South America who can’t download the game. The seamless experience authenticated users and launched them directly into gameplay with just one click. The platform proved its reliability during high-profile events, flawlessly supporting the Metallica and Karol G concerts in Fortnite.
In collaboration with Fortnite and NVIDIA Cloud Gaming, Ex Machina launched the world’s first campaign to instantly take new players from an ad into Fortnite, highlighting how cloud gaming can simplify access, lower barriers to experience the game, and open up new possibilities for future gaming campaigns.
The 'One Click' Fortnite campaign introduced an innovative way to reach mobile users in North and South America who can’t download the game. The seamless experience authenticated users and launched them directly into gameplay with just one click. The platform proved its reliability during high-profile events, flawlessly supporting the Metallica and Karol G concerts in Fortnite.
In collaboration with Fortnite and NVIDIA Cloud Gaming, Ex Machina launched the world’s first campaign to instantly take new players from an ad into Fortnite, highlighting how cloud gaming can simplify access, lower barriers to experience the game, and open up new possibilities for future gaming campaigns.
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