Fortnite Meets Coachella: A Crossover Campaign
The Fortnite Coachella Island Campaign
Epic collaborated with Ex Machina to create a seamless and engaging web platform for their Fortnite-based Coachella campaign. With a festival-inspired vibe, the campaign sought to integrate in-game quests and rewards inspired by the real-world Coachella festival.
The resulting platform, designed to reflect Coachella's spirit, successfully merged the virtual world of Fortnite with real-world festival elements, enhancing user engagement. Our joint effort resulted in a dynamic, immersive experience, blending in-game quests and rewards with the festival's unique atmosphere.
Mobile, Accessible, Engaging
The web client needed to support user registration and enable players to earn rewards by participating in creative maps and quests. The interface had to promote the Coachella event while hosting various functionalities such as task descriptions, reward status, FAQs, and real-time progress. All while being mobile-responsive and accessible across multiple browsers.
- Exploration and design phases with feedback iterations.
- Integrate a CMS for analytics and management.
- Utilize EPIC API for authentication and rewards.
- Achieve WGAC 2.1 AA accessibility standards.
- Enable user registration and reward earning.
- Promote Coachella with task descriptions and progress tracking.
- Ensure mobile and cross-browser compatibility.
- Showcase additional in-game activations.
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Merging Creativity with Technology
The Ex Machina design process started with an exploration phase to outline the project’s scope and followed by a design phase, which included multiple design iterations based on feedback. A CMS (Content Management System) was integrated for real-time analytics and campaign management. Server-side, EPIC API integrations managed authentication, real-time user progress, and rewards. To ensure accessibility the website was made to comply with WGAC 2.1 AA standards.
- User Engagement Enhanced player participation with a user-friendly registration system and interactive Coachella-themed tasks and rewards.
- Producer Console Streamlined campaign management and user authentication using an integrated CMS.
- Accessibility and Compatibility Ensured accessibility with WGAC 2.1 AA compliance and seamless cross-browser, multi-device functionality.
- Immersive Design Delivered an engaging, multilingual platform combining gaming with Coachella aesthetics for a global audience.
Reaching thousands of Fortnite and Coachella fans
The campaign launched just before Coachella kicked off the festival. Users registered and participated enthusiastically, completing tasks and claiming their rewards. The client operated seamlessly across desktop and mobile platforms, in 13 languages.
The website had a youthful and energetic style that merges elements of gaming and festival vibes. The background was animated creating a dreamy Coachella look and feel which was combined with recognizable gaming graphics and characters.
Overall, Ex Machina's solution significantly contributed to the campaign's engagement and success, fulfilling Epic's objectives.
The campaign launched just before Coachella kicked off the festival. Users registered and participated enthusiastically, completing tasks and claiming their rewards. The client operated seamlessly across desktop and mobile platforms, in 13 languages.
The website had a youthful and energetic style that merges elements of gaming and festival vibes. The background was animated creating a dreamy Coachella look and feel which was combined with recognizable gaming graphics and characters.
Overall, Ex Machina's solution significantly contributed to the campaign's engagement and success, fulfilling Epic's objectives.
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