Quizmaster: How the Longest Running Interactive Trivia Quiz Show drives Viewer Interactivity
Quizmaster: A Truly Interactive Viewing Experience
With the rise in the popularity of quiz shows and the increasing number of mobile users, ServusTV recognized an opportunity to bridge the gap between traditional TV viewing and interactive mobile engagement. Ex Machina worked with ServusTV to develop the Quizmaster platform and turn passive viewers into active participants.
Quizmaster is a dynamic game show where 4 candidates challenge the reigning quiz master over five rounds of questions from various categories. TV viewers at home can play in real-time using a dedicated app, aiming to win a weekly jackpot.
The Quizmaster app allows users to register and play along with the daily quiz show that is airing every weekday on ServusTV in Austria. The Quizmaster platform consists of mobile apps for iOS and Android, a gamification platform to manage the game shows, and a Producer Console that enables the production team to create and manage each episode.
The app turns the traditional passive viewer into an engaged participant creating loyalty and a truly interactive viewing experience.
Turning TV Audiences into Active Quizmaster Participants
ServusTV and Ex Machina aimed to make the traditional TV viewing more engaged with the Quizmaster app. The challenge was to design a robust technical platform that would support both iOS and Android devices, integrate seamlessly with the TV broadcasts, ensure scalability for vast user participation, and provide tools for gamification, production, and user management.
The following objectives were set for the project:
- Develop a scalable and stable server infrastructure.
- Implement advanced gamification tools for real-time engagement.
- Introduce the Producer Console for episode creation and management.
- Offer intuitive user management with registration, performance tracking, and data security.
- Sync the app with the TV signal using audio watermarking for a frame accurate experience.
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Innovation in Interactivity: The Tech Behind Quizmaster's Trivia Platform
Ex Machina created a cloud-based infrastructure ensuring scalability during peak user engagement that supports the required gamification functionality. Apps are available for iOS and Android and were promoted during the broadcast.
The Quizmaster Platform includes:
- Scalable Cloud Infrastructure Dynamic scaling to maintain performance during high user participation.
- Cross-Platform Apps Unified apps for iOS and Android, ensuring consistent user experiences.
- Gamification Integration Tools to boost real-time engagement, fostering competition and participation.
- Producer Console Streamlines episode creation and real-time content management for broadcasts.
- Secure User Management Facilitates user registration, performance tracking, and data protection.
- Live Data Provide live data APIs to share results directly with live TV broadcasts.
- Perfect Sync The app is using audio watermarking for frame-accurate sync with TV.
Quizmaster is the longest running TV Trivia quiz show that allows the viewers to play along on their second screen.
Beyond Traditional TV: How Quizmaster Engaged and Expanded its Audience
ServusTV has been working with Ex Machina since 2015 to develop the Quizmaster platform and create an interactive experience for viewers during the live broadcast.
By successfully combining cloud-based scalability, cross-platform accessibility, gamification techniques, and real-time operations, the Quizmaster app is a perfect case study for interactive TV experiences.
The format launched in 2015 making it the longest running TV Trivia quiz show that allows the viewers to play along on their second screen.
The results are impressive with a dedicated fanbase that returns daily to play the game. The app has hundreds of thousands of downloads and is reaching new audiences daily.
ServusTV has been working with Ex Machina since 2015 to develop the Quizmaster platform and create an interactive experience for viewers during the live broadcast.
By successfully combining cloud-based scalability, cross-platform accessibility, gamification techniques, and real-time operations, the Quizmaster app is a perfect case study for interactive TV experiences.
The format launched in 2015 making it the longest running TV Trivia quiz show that allows the viewers to play along on their second screen.
The results are impressive with a dedicated fanbase that returns daily to play the game. The app has hundreds of thousands of downloads and is reaching new audiences daily.
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