The highest rated TV app allows The Voice viewers to change the on-air narrative
12 Seasons of Viewer Engagement
Ex Machina has revolutionized viewer engagement for The Voice, the most successful talent show format in years. The Voice has been broadcasted in over 60 countries and received multiple Emmys, Billboard awards and Critic’s Choice TV awards.
In the US, our second screen app has empowered viewers to shape the on-air narrative for over 12 seasons. User can vote for their favorite contestants and save them from elimination. The apps enables viewers to become coaches, earn points, and compete against friends and the nation.
With an average rating of over 4.7/5 on the App Store and Google Play Store, The Voice has set the gold standard for viewer engagement apps for TV formats.
Sponsor integrations, Fantasy Team functionality, Suggest a Song and the live voting has made the app an essential part for the format.
Involving the viewer
The Voice has revolutionized the talent show format. Coaches hit the famous red button, turning their chairs and creating must-see TV moments.
Ex Machina was asked to translate the unique character of The Voice into a second screen app that provides a companion experience during the entire season:
- Engage viewers with interactive experiences, including polls and trivia, during auditions, battles, and live shows.
- Show additional information about talents, celebrity coaches, and upcoming shows.
- Enhance the live show excitement with Live Voting and Instant Save functionality.
- Incorporate behind-the-scenes and highlight videos within the app.
- Integrate sponsorship opportunities, creating a positive viewer experience for brands.
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Making The Voice Interactive and provide a fun play-along experience
The Voice app is powered by Ex Machina’s PlayTwo server architecture that can handle the peaks of user engagement and interactions.
The app integrates an SSO solution for a seamless user experience across all platforms. User data is securely stored and analytics are available in real-time to use during the show and evaluate performance.
An easy to use Production Management Tool enables the production team to control the app experience when the broadcast is live. The app is available across the US for all timezones and recreates the app experience for each broadcast.
The app contains an exciting range of features:
- Live votes Exercise your voice and support your favorite artist by casting your vote directly from the app during Live Shows.
- Show countdown & notifications The app shows when the next episodes starts and can send push notifications to drive users and viewership.
- Compare results Compare your choices for the Battle and Knockout performances with the rest of America in real-time.
- Fantasy Team Assemble a fantasy The Voice team of artists that aligns with your musical preferences. During the audition shows users can press the red button to add artists to their team.
- Accumulate points Track the progress of the artists in your fantasy team and accumulate points as they advance in the competition.
- Take the lead Answer polls and trivia during the live show and gauge your standing against fellow enthusiasts by consulting the leaderboard.
- Suggest a song Suggest the songs that you want your favorite artist to perform.
- Share with friends Engage others by sharing your favorite artists and picks on Facebook and Twitter.
- Watch videos Watch videos and exclusive digital content right within The Voice app.
I'm not generally the type that uses this type of app...but I do like this. Navigation is easy, and it is a good way to learn about the artists and see some of the better clips.
Emmy-Winning Engagement: The Voice App delivers unmatched viewer participation
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The Voice app has been a great success with viewers by providing a fun play-along experience and the ability to influence the live shows.
Users appreciate the app experience. The iOS app has a rating of 4.8/5 stars after more than 250.000 reviews, while on the Android app scores 4.7/5 stars with over 60.000 reviews. The app has been downloaded by millions of fans and has supported billions of user interactions and votes.
For the broadcaster The Voice platform provides a reliable and scalable solution that can manage millions of interactions without failure. The production team has all the tools to manage and operate each episode, from interactions and voting windows to sponsorship and interstitials. Our clever replay system allows the app to be used across multiple time zones.
Ex Machina’s The Voice app offers the ultimate play-along experience and has revolutionized the viewing experience of millions of viewers.
The Voice app has been a great success with viewers by providing a fun play-along experience and the ability to influence the live shows.
Users appreciate the app experience. The iOS app has a rating of 4.8/5 stars after more than 250.000 reviews, while on the Android app scores 4.7/5 stars with over 60.000 reviews. The app has been downloaded by millions of fans and has supported billions of user interactions and votes.
For the broadcaster The Voice platform provides a reliable and scalable solution that can manage millions of interactions without failure. The production team has all the tools to manage and operate each episode, from interactions and voting windows to sponsorship and interstitials. Our clever replay system allows the app to be used across multiple time zones.
Ex Machina’s The Voice app offers the ultimate play-along experience and has revolutionized the viewing experience of millions of viewers.
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